Supervision of Publicity in catering trade:Analysis of its operating effect

Objective To provide a basis for scientific management in catering trade and explore new ways for food safety supervision by analyzing the effects of "Supervision of Publicity". Methods 1.Implementation of Supervision of Publicity in catering trade in model food safety streets.2.Among the consumers, carrying out awards activities:"How many smiling faces could you find at your side?" 3.Collecting data from questionnaire, interview and informal discussion.4.Comparing the management status of the catering enterprises and the efficiency of administrative enforcement before and after implementation of Supervision of Publicity. Results 1.Consumers had a positive attitude towards the "Supervision of Publicity".2.Food and beverage enterprises stated they had already felt the pressure from "Supervision of Publicity".3.Data from the investigation demonstrated the effects of the "Supervision of Publicity". Conclusion 1."Supervision of Publicity" was an effective way to let customers know the sanitary condition in catering units and to promote the catering trader to take various measures for better self-discipline and for food safety.2.Construction of relevant laws and regulations should be expedited, the authority of the "Supervision of Publicity" should be affirmed and the efficiency of administrative supervision should be improved.3."Supervision of Publicity" system should be continually explored and perfected in practice.4.Cooperation with the media or other relevant departments should be enhanced to bump up the awareness and impact degree in society.