孙源樵, 黄晓兰, 王彤, 乐坤蕾, 陈德, 宋琼芳, 李圆圆, 王剑, 孙小红, 戴燕燕, 贾晓娴, 李想, 冷晓琼, 吴立明. 新型冠状病毒肺炎疫情中上海媒体健康科普报道时效性分析[J]. 上海预防医学, 2021, 33(12): 1116-1120. DOI: 10.19428/j.cnki.sjpm.2021.20599
引用本文: 孙源樵, 黄晓兰, 王彤, 乐坤蕾, 陈德, 宋琼芳, 李圆圆, 王剑, 孙小红, 戴燕燕, 贾晓娴, 李想, 冷晓琼, 吴立明. 新型冠状病毒肺炎疫情中上海媒体健康科普报道时效性分析[J]. 上海预防医学, 2021, 33(12): 1116-1120. DOI: 10.19428/j.cnki.sjpm.2021.20599
SUN Yuan-qiao, HUANG Xiao-lan, WANG Tong, LE Kun-Lei, CHEN De, SONG Qiong-fang, LI Yuan-yuan, WANG Jian, SUN Xiao-hong, DAI Yan-yan, JIA Xiao-xian, LI Xiang, LENG Xiao-qiong, WU Li-ming. Timeliness of health science popularization in local media of Shanghai during the outbreak of coronavirus disease 2019[J]. Shanghai Journal of Preventive Medicine, 2021, 33(12): 1116-1120. DOI: 10.19428/j.cnki.sjpm.2021.20599
Citation: SUN Yuan-qiao, HUANG Xiao-lan, WANG Tong, LE Kun-Lei, CHEN De, SONG Qiong-fang, LI Yuan-yuan, WANG Jian, SUN Xiao-hong, DAI Yan-yan, JIA Xiao-xian, LI Xiang, LENG Xiao-qiong, WU Li-ming. Timeliness of health science popularization in local media of Shanghai during the outbreak of coronavirus disease 2019[J]. Shanghai Journal of Preventive Medicine, 2021, 33(12): 1116-1120. DOI: 10.19428/j.cnki.sjpm.2021.20599

新型冠状病毒肺炎疫情中上海媒体健康科普报道时效性分析

Timeliness of health science popularization in local media of Shanghai during the outbreak of coronavirus disease 2019

  • 摘要:
    目的分析新型冠状病毒肺炎(简称“新冠”)疫情中媒体健康科普报道的时效性以及与疫情和政策的相关性。
    方法检索2020年1月19日—3月25日新冠疫情期间,上海26家主要媒体报道的原创健康科普文章,重点分析报道数量、媒体来源和类别、内容分类等的时效性。
    结果新冠疫情中,媒体及时报道、网络媒体的报道占比达63.35%,文字报道占85.90%。报道的时间趋势与疫情发生发展、政府出台的防控政策存在一定的相关性。疫情发生变化或政策发布后,媒体报道数量呈一定程度上升。报道话题 前4位依次为个人居家防护、疾病治疗、健康生活方式和心理健康,分别占18.62%、18.54%、12.96%和11.74%。在疫情的不同阶段,媒体报道内容侧重点不同,且重大事件发生后1周内,报道数量有上升趋势。
    结论新冠疫情期间,媒体健康科普报道具有较好的时效性和针对性。今后,对于类似突发公共卫生事件,可考虑根据时间趋势对重大事件做出快速反应,及时开展宣传,创新形式,使之易于为大众接受和执行。

     

    Abstract:
    ObjectiveTo analyze the timeliness of health science popularization during the outbreak of coronavirus disease 2019 (COVID-19) and its correlation with the epidemic situation and policies.
    MethodsThe original reports of health science popularization by 26 major media in Shanghai during the COVID19 outbreak between January 19 and March 25 of 2020 were retrieved, and the timeliness of the number of reports, media sources and categories, and contents were analyzed.
    ResultsDuring the epidemic of COVID-19, public media reported timely. Online media accounted for 63.35%, and text-based reports accounted for 85.90%. There was a correlation between the trend of the number of reports and the development of COVID-19 and the prevention and control policy issued by the government. After the change in the epidemic or the release of policy, the number of reports increased. The top four topics were personal protection, disease treatment, healthy lifestyle and psychological health, accounting for 18.62%, 18.54%, 12.96% and 11.74%, respectively. Reports focused on different aspects at different stages of COVID-19 epidemic, and the number of reports tended to increase one week after the occurrence of major events.
    ConclusionDuring the COVID-19 epidemic, the coverage of health science on media is timely and targeted. For future similar public health emergencies, it is suggested to respond quickly to major events according to the trend, to carry out publicity timely, to innovate the report forms, and thus make it easy for the public to accept and implement.

     

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