符移才, 黄明敏, 吴玉霞, 张俊焱, 洪琪. 预防医学综合性科技期刊的媒体融合[J]. 上海预防医学, 2021, 33(2): 175-181. DOI: 10.19428/j.cnki.sjpm.2021.19805
引用本文: 符移才, 黄明敏, 吴玉霞, 张俊焱, 洪琪. 预防医学综合性科技期刊的媒体融合[J]. 上海预防医学, 2021, 33(2): 175-181. DOI: 10.19428/j.cnki.sjpm.2021.19805
FU Yi-cai, HUANG Ming-min, WU Yu-xia, ZHANG Jun-yan, HONG Qi. Media convergence of comprehensive preventive medical journals[J]. Shanghai Journal of Preventive Medicine, 2021, 33(2): 175-181. DOI: 10.19428/j.cnki.sjpm.2021.19805
Citation: FU Yi-cai, HUANG Ming-min, WU Yu-xia, ZHANG Jun-yan, HONG Qi. Media convergence of comprehensive preventive medical journals[J]. Shanghai Journal of Preventive Medicine, 2021, 33(2): 175-181. DOI: 10.19428/j.cnki.sjpm.2021.19805

预防医学综合性科技期刊的媒体融合

Media convergence of comprehensive preventive medical journals

  • 摘要: 媒体融合是传播媒介的各要素的结合和汇聚交融,打破了传统媒介的分类、形式和运行方式。它也是内容、消费者和运营者的全方位融合,形成所谓的新媒体。本文从纸媒(学术期刊)出发,探讨多媒体融合的趋势。认为媒体的数字化是基础和前提;多技术的综合运用是基本技能;思想和观念,特别是管理观念的更新和深刻变化是必然趋势。当然,防范新媒体的固有过度开放自由的弊端,加强管理和更新技术监测监督手段也是十分必要的。

     

    Abstract: Media convergence is the combination and convergence of every element of media in forms of breakdown of traditional classification, formats and distribution etc. It means the blending of its contents, consumers and operations in full and a new media was developed named as new media. The paper tries to explore the media convergence by starting from the paper-printed media, especially from the scientific journals. It is obvious that the basement is the electronization of media, comprehensive use of multi-technology is the fundamental tools, and it made the results of the inevitability of deep changes in term of thoughts, mindset and managerial principles as well. At the same time, the adverse effect of media convergence consequently coming from the freedom and openness of media convergence will be considered and avoided, so the surveillance of administrative functions and technicals should be adopted or developed accordingly.

     

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