陈爱娇, 胡松武, 王毅. 温州市市区消费者预包装食品营养标签的认知态度行为调查[J]. 上海预防医学, 2015, 27(8): 502-504.
引用本文: 陈爱娇, 胡松武, 王毅. 温州市市区消费者预包装食品营养标签的认知态度行为调查[J]. 上海预防医学, 2015, 27(8): 502-504.
CHEN Ai-jiao, HU Song-wu, WANG Yi. Survey of consumers'knowledge,attitude and practice towards nutrition labeling of Pre-Packaged Food in Wenzhou[J]. Shanghai Journal of Preventive Medicine, 2015, 27(8): 502-504.
Citation: CHEN Ai-jiao, HU Song-wu, WANG Yi. Survey of consumers'knowledge,attitude and practice towards nutrition labeling of Pre-Packaged Food in Wenzhou[J]. Shanghai Journal of Preventive Medicine, 2015, 27(8): 502-504.

温州市市区消费者预包装食品营养标签的认知态度行为调查

Survey of consumers'knowledge,attitude and practice towards nutrition labeling of Pre-Packaged Food in Wenzhou

  • 摘要: 目的分析温州市区预包装食品营养标签的管理状况及存在的问题,为指导消费者合理膳食提供科学依据。方法在温州市区7家大型超市,随机选取600名消费者及营业员,以调查员询问和被调查者自填相结合的问卷调查方式收集资料进行调查,数据用SPSS13.0统计软件进行分析。结果接受调查600人,有效问卷581份,其中男性216人,女性365人,年龄(40.2±11.7)岁。预包装食品营养标签认知率为73.5%,仅有8.9%消费者能够正确理解营养标签,认为营养标签标注有必要的消费者占79.2%,在选购预包装食品时,会阅读包装上营养标签的消费者占97.2%,愿意依据营养标签所提供的信息选购的消费者占36.1%。结论温州市区消费者对预包装食品营养标签的认知度虽然很高,但真正能理解营养标签并且运用的程度较低,建议相关部门开展多种形式的宣教和引导,普及营养知识,使消费者能正确认识和科学使用预包装食品营养标签,为今后进一步实施并完善温州市区营养标签标示规范提供基础。

     

    Abstract: Objective To guide consumers and provide the scientific basis for the reasonable diet through analysis of management status and existing problems towards pre-packaged food nutrition labeling. Methods 600 consumers and clerks were surveyed in random in seven large supermarkets of Wenzhou. The data were collected through residents' completing the questionnaire themselves or through being interviewed and was analyzed by SPSS13.0. Results 600 people were interviewed and 581 valid questionnaires returned, including 216 males and 365 females with the mean age as (40.2±11.7) years. Pre-packaged food nutrition label cognition rate was 73.5%.79.2% of consumers thought nutrition labels were necessary to be marked. However,only 8.9% of consumers could understand correctly the nutrition labels. 97.2% of consumers would read nutrition labeling when they chose and bought pre-packaged food.36.1% of consumers were willing to choose and buy according to the information on nutrition labels. Conclusion Though the cognition status of pre-packaged food nutrition labeling in Wenzhou consumers were high, but consumers' really understanding and using degree were low.To enable consumers to recognize and use correctly pre-packaged food nutrition labeling, the relevant departments should carry out various kinds of education and guidance to popularize knowledge of nutrition.It will provide the basis for implementing and perfecting nutrition label specification in Wenzhou in future.

     

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